An Italian, Massimo was born in Milan in 1931. It was there that he first studied art and architecture, until he came to America in 1957. In 1960, together with his wife Lella Vignelli, he established the Vignelli Office of Design and Architecture in Milan. in 1971 they formed Vignelli Associates, and in 1978, Vignelli Designs. His work covers nearly every field of design including advertising, identity, packaging, product, industrial, interior and architectural design. An avid fan of modernism, his work is always very clear and concise with no clutter or unnecessary material.